For the week the power stays off. Calm, practical kit for UK households — and the guidance to use it properly.
Inter — body. Set at 17px with a 1.65 line height. Plain sentences, short paragraphs, no jargon. British spelling throughout: torch, petrol, mains.
| Rule | Say this | Not this |
|---|---|---|
| Name the situation | When the power goes off | When society collapses |
| Understate | It is worth having a torch that works. | Do not be caught without light! |
| Be specific | Three days of water is 9 litres for two people. | Stock up on essentials. |
| Short sentences | Fill the bath. It holds 80 litres. | In the event of an emergency situation |
| Never sell fear | You will sleep better. | Are you prepared to die? |