About
Why this exists.
Most preparedness retail is written for people who already own a bug-out bag. This is written for the rest of us.
Draft. The first two paragraphs are placeholder copy in the right voice.
The owner section needs Dave and Nikki's own words before publication.
The idea
Three days is the number that matters. It is the gap between a disruption starting and help arriving — and in most UK incidents, it is the whole event.
We sell the kit that covers those three days, and we explain how to use it. Nothing here assumes the end of the world. Everything here assumes a storm, a flood, or a substation that fails in the wrong week.
What we will not sell
- Anything illegal to post or to own in the UK.
- Anything we would not use ourselves in a real outage.
- Fear, in product copy or otherwise.
- Subscriptions that are hard to cancel.
Who runs it
[Owner biography — to be written by Dave and Nikki. Should be short, first person, and say where you are based and why you started.]
Contact
[Email address to be created.] We answer within one working day.